Part I: Race and Culture
Learning Objectives
• To advocate for better opportunities to learn about marginalized communities to further engage them in travel spaces
• To further promote inclusive behaviors and an inclusive climate in travel programs
Traveling is a transformative experience that allows us to explore different cultures, histories, and perspectives. However, it’s essential to recognize that our racial and ethnic identities can significantly impact our travel experiences. Diverse prospectives matter. Understanding cultural context is essential. And inclusive travel perspective is simply good business. In this module, you’ll learn the benefits of being more racially and culturally diverse.
Articles and Data
Accenture | Consumers Shop Their Values
Business Travel News Europe | Corporate Culture is Changing Travel Culture
Coqual | Being Black in Corporate America - An Intersectional Exploration
Globe News Wire | The African American Travel Dollar is Worth $63 Billion
McKinsey | Supplier Diversity Report
US Department of State - Bureau of Consular Affairs | Travel Safety – Race & Ethnicity
Key Takeaways
- Now, more than ever, travelers spend their money with culturally inclusive vendors
- The economic value of African American travelers has increased by nearly $20 billion over the last fifteen years and are the highest spenders of “cultural travelers.”
- Most corporate cultures include inclusive measure
- Travel managers should include a space within their programs that allow for travelers to report offensive, discriminatory behaviors and experiences
- Expanding diversity among your suppliers adds value to your organization. Sixty four percent of millennials refuse to work for companies that perform poorly on corporate social responsibility